Mobile app · Restaurant discovery · Solo project

Quick Snap

Cuts restaurant choice from a 30-minute scroll across three apps to one 3-step survey and a ranked shortlist.

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TEAM

Solo — 1 designer


Solo — 1 designer


MY ROLE

Research, IA, UI, prototype, testing

Research, IA, UI, prototype, testing

TIMELINE

Aug 2023 – Feb 2024

Aug 2023 – Feb 2024

TYPE

Self-initiated concept

Self-initiated concept

TOOLS

Figma, Adobe CC

Figma, Adobe CC

Business Opportunity

How can we optimize the restaurant selection process to enhance decision-making efficiency for consumers?

How can we optimize the restaurant selection process to enhance decision-making efficiency for consumers?

How can we optimize the restaurant selection process to enhance decision-making efficiency for consumers?

Targeted Audience

Targeted Audience

Busy Urban Diners

Busy Urban Diners

Choosing where to eat should be quick, but it rarely is. After a long day, students and young professionals open three apps at once, scroll through endless options, and still can't decide — especially when a friend's mood or dietary needs are part of the call. The more they look, the harder it gets, and a simple meal turns into a 30-minute decision.

Choosing where to eat should be quick, but it rarely is. After a long day, students and young professionals open three apps at once, scroll through endless options, and still can't decide — especially when a friend's mood or dietary needs are part of the call. The more they look, the harder it gets, and a simple meal turns into a 30-minute decision.

"By the time everyone agree on place, I've lost my appetite"

Chossing where to eat should be quick, buck it rarely is. After a long day, students and young professionals open three apps at once, scroll through endless options, and still can't decide—dietary needs are part of the call. The more they look, the harder it gets, and a simple meal turns into a 30- minute decisions.

PERSONA

Olivia Chen

19 · College student · New York, NY

Olivia eats out three or four times a week. She's open to almost anything, which is the problem: with hundreds of options a few blocks away, she opens Maps, Yelp and TikTok at once, scrolls until everything blurs together, and ends up at the same two places she always picks.

“By the time everyone agrees on a place, I've lost my appetite.”

GOALS

· Land on a good place in under five minutes

· Find somewhere that fits her mood, budget and group

· Discover spots that are trending nearby, not just top-ranked

FRUSTRATIONS

· Too many options that all look equally good

· No single app accounts for mood, group or dietary needs at once

· Group decisions stall — everyone defers, nobody commits

Research

Research

SURVEY:

SURVEY:

Struggled to choose because there were too many options

Struggled to choose because there were too many options

88%

88%

Often felt frustrated in finding the right restaurant

Often felt frustrated in finding the right restaurant

58%

58%

Spent 30min to 1hour deciding

Spent 30min to 1hour deciding

28%

28%

Spent more than 1hour to choose restaurant.

Spent more than 1hour to choose restaurant.

17%

17%

Research

SURVEY:

Struggled to choose because there were too many options

88%

Often felt frustrated in finding the right restaurant

58%

Spent 30min to 1hour deciding

28%

Spent more than 1hour to choose restaurant.

17%

From Insight of Feature

From Insight of Feature

Research Insight

Research Insight

Design Response

Design Response

Users feel overwhelmed by too many restaurants

Users feel overwhelmed by too many restaurants

Users feel overwhelmed by too many restaurants

Users feel overwhelmed by too many restaurants

Users feel overwhelmed by too many restaurants

Users feel overwhelmed by too many restaurants

Users Choose based on mood and context

Users Choose based on mood and context

Short preference survey

Short preference survey

Users Choose based on mood and context

Short preference survey

User want popular local options

User want popular local options

Trending by town

Trending by town

User want popular local options

Trending by town

User need quick comparison

User need quick comparison

Cards with photos, ratings, price, cuisine, and distance

Cards with photos, ratings, price, cuisine, and distance

User need quick comparison

Cards with photos, ratings, price, cuisine, and distance

User want control

User want control

Filters for cuisine, price, rating, and open-now status

Filters for cuisine, price, rating, and open-now status

User want control

Filters for cuisine, price, rating, and open-now status

From Insight of Feature

From Insight of Feature

  1. Open App

  1. Open App

  1. Open App

Launch quick snap

Launch quick snap

  1. Select Town

  1. Select Town

  1. Select Town

Set your location

Set your location

3.Quick Survey

3.Quick Survey

3.Quick Survey

Tell us your mood

and preferences

Tell us your mood

and preferences

Tell us your mood

and preferences

  1. View Results

  1. View Results

  1. View Results

See ranked matches

just for you

See ranked matches

just for you

  1. Filter &Sort

  1. Filter &Sort

  1. Filter &Sort

Refine by cuisine,

price, rating

and more

Refine by cuisine,

price, rating

and more

Refine by cuisine,

price, rating

and more

  1. Save or Choose

  1. Save or Choose

  1. Save or Choose

Save for later or pick

your restaurant

Save for later or pick

your restaurant

Save for later or pick

your restaurant

01

Survey

Lightweight personalization

Lightweight personalization

Lightweight personalization

Short survey

Short survey

A 3-step survey to understand your taste in under a minute.

Personalize

Personalize

Turns your answers into a visual, tailored starting point.

02

Home

Trending restaurants near you

Trending restaurants near you

Trending restaurants near you

Trending near you

Trending near you

The popular spots people are visiting in your town right now.

High-quality photos

High-quality photos

Large, appetizing imagery so you can see the dish before you go.

Quick info

Quick info

Rating, cuisine, and reviews surfaced at a glance.

03

Result

Recommendations, matched to you

Recommendations, matched to you

Recommendations, matched to you

Result of your survey

Result of your survey

A curated set of restaurants matched from your survey answers.

Comparison

Comparison

Key info sits side by side so you can decide faster.

04

Explore

Explore menus by country

Explore menus by country

Search by country

Pick the cuisine or country you're craving and dive in.

High-quality photos

See the most popular menu items up close before you order.

Quick info

Rating, cuisine, and reviews kept at a glance.

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