
F&B
B2C Product
Business Strategy
Figma & plugin
Adobe CC
Tool
Product Designer
user Research
Visual Design
Prototyping
(Solo Project)
My Role
Time line
Problem

Business Opportunity
01
Define
Pain & Goal
User Needs
Discover
02
Solution
Design
03
Projectd Impact
Deploy
04
PROCESS
We conducted desk research and over 12 user interviews across different
age groups to understand the challenges in finding restaurants. The insights
revealed differences in preferences, accessibility issues, and the need for
personalized recommendations.
Why Isn’t Restaurant Discovery Working—and How Can We
Make It Effective?
USER RESEARCH



© 2025 by Minjun Byun
