People don't struggle to find restaurants. They struggle to choose one.
People don't struggle to find restaurants. They struggle to choose one.
People don't struggle to find rest-
aurants. They struggle to choose one.
Quick Snap replaces endless tab-switching with a 3-step mood survey and ranked local results.
Quick Snap replaces endless tab-switching with a 3-step mood survey and ranked local results.
Role
Role
Solo Product
Designer
Research, UiUx
Solo Product Designer
Timeline
Timeline
08/2024- 11/2024
08/2024-11/2024
08/2024- 11/2024
Methods
Methods
Research, Prototyping, Usability test
Prototyping,
Research, Usability test
Prototyping, Research, Usability test
Project Type
Mobile App
Restaurant Discovery
B2C Product
The Problem
The Problem
The Problem
88% of people struggle to choose a restaurant — too many options, not too few.
88% of people struggle to choose a restaurant — too many options, not too few.
88% of people struggle to choose a restaurant — too many options, not too few.
Design Challenge
Design Challenge
Design Challenge
How might we help users quickly narrow nearby restaurant options while still feeling confident and in control of their final choice?
How might we help users quickly narrow nearby restaurant options while still feeling confident and in control of their final choice?
How might we help users quickly narrow nearby restaurant options while still feeling confident and in control of their final choice?
Solution
Solution
Solution
A 3-step mood survey that gives ranked local picks matching how you feel.
How might we help users quickly narrow nearby restaurant options while still feeling confident and in control of their final choice?
Result
Result
Prototype testing cut decision time and lifted survey completion to 78%.
How might we help users quickly narrow nearby restaurant options while still feeling confident and in control of their final choice?
Business Opportunity
How can we optimize the restaurant selection process to enhance decision-making efficiency for consumers?
How can we optimize the restaurant selection process to enhance decision-making efficiency for consumers?
How can we optimize the restaurant selection process to enhance decision-making efficiency for consumers?
Targeted Audience
Targeted Audience
Busy Urban Diners
Busy Urban Diners
Choosing where to eat should be quick, but it rarely is. After a long day, students and young professionals open three apps at once, scroll through endless options, and still can't decide — especially when a friend's mood or dietary needs are part of the call. The more they look, the harder it gets, and a simple meal turns into a 30-minute decision.
Choosing where to eat should be quick, but it rarely is. After a long day, students and young professionals open three apps at once, scroll through endless options, and still can't decide — especially when a friend's mood or dietary needs are part of the call. The more they look, the harder it gets, and a simple meal turns into a 30-minute decision.
"By the time everyone agree on place, I've lost my appetite"
Chossing where to eat should be quick, buck it rarely is. After a long day, students and young professionals open three apps at once, scroll through endless options, and still can't decide—dietary needs are part of the call. The more they look, the harder it gets, and a simple meal turns into a 30- minute decisions.
Olivia Chen
Olivia Chen
19 - College Student -
New York,NY
"
By the time everyone agree on place, I've lost my appetite
"By the time everyone agree on place,
I've lost my appetite"
"
BIO
Olivia eats out three or four times a week — quick lunches between classes, dinners with friends, the occasional group outing. She's open to almost anything, which is exactly the problem: with hundreds of options a few blocks away, she opens Maps, Yelp, and TikTok at once, scrolls until everything blurs together, and still ends up at the same two places she always picks.
Olivia eats out three or four times a week — quick lunches between classes, dinners with friends, the occasional group outing. She's open to almost anything, which is exactly the problem: with hundreds of options a few blocks away, she opens Maps, Yelp, and TikTok at once, scrolls until everything blurs together, and still ends up at the same two places she always picks.
Goals
Land on a good restaurant in under five minutes, not thirty.
Find places that fit the moment — her mood, her budget, and whatever her friends can eat.
Discover spots that are actually trending nearby, not just whatever ranks highest.
Frustration
Too many options that all look equally good, so nothing stands out.
No single app accounts for mood, group, or dietary needs at once.
Group decisions stall — everyone defers, no one commits.
Research
Research
SURVEY:
SURVEY:
Struggled to choose because there were too many options
Struggled to choose because there were too many options
88%
88%
Often felt frustrated in finding the right restaurant
Often felt frustrated in finding the right restaurant
58%
58%
Spent 30min to 1hour deciding
Spent 30min to 1hour deciding
28%
28%
Spent more than 1hour to choose restaurant.
Spent more than 1hour to choose restaurant.
17%
17%
Research
SURVEY:
Struggled to choose because there were too many options
88%
Often felt frustrated in finding the right restaurant
58%
Spent 30min to 1hour deciding
28%
Spent more than 1hour to choose restaurant.
17%
From Insight of Feature
From Insight of Feature
Research Insight
Research Insight
Design Response
Design Response
Users feel overwhelmed by too many restaurants
Users feel overwhelmed by too many restaurants
Users feel overwhelmed by too many restaurants
Users feel overwhelmed by too many restaurants
Users feel overwhelmed by too many restaurants
Users feel overwhelmed by too many restaurants
Users Choose based on mood and context
Users Choose based on mood and context
Short preference survey
Short preference survey
Users Choose based on mood and context
Short preference survey
User want popular local options
User want popular local options
Trending by town
Trending by town
User want popular local options
Trending by town
User need quick comparison
User need quick comparison
Cards with photos, ratings, price, cuisine, and distance
Cards with photos, ratings, price, cuisine, and distance
User need quick comparison
Cards with photos, ratings, price, cuisine, and distance
User want control
User want control
Filters for cuisine, price, rating, and open-now status
Filters for cuisine, price, rating, and open-now status
User want control
Filters for cuisine, price, rating, and open-now status
From Insight of Feature
From Insight of Feature
Open App
Open App
Open App
Launch quick snap
Launch quick snap
Select Town
Select Town
Select Town
Set your location
Set your location
3.Quick Survey
3.Quick Survey
3.Quick Survey
Tell us your mood
and preferences
Tell us your mood
and preferences
Tell us your mood
and preferences
View Results
View Results
View Results
See ranked matches
just for you
See ranked matches
just for you
Filter &Sort
Filter &Sort
Filter &Sort
Refine by cuisine,
price, rating
and more
Refine by cuisine,
price, rating
and more
Refine by cuisine,
price, rating
and more
Save or Choose
Save or Choose
Save or Choose
Save for later or pick
your restaurant
Save for later or pick
your restaurant
Save for later or pick
your restaurant
01
Survey
Lightweight personalization
Lightweight personalization
Lightweight personalization
Short survey
Short survey
A 3-step survey to understand your taste in under a minute.
Personalize
Personalize
Turns your answers into a visual, tailored starting point.
02
Home
Trending restaurants near you
Trending restaurants near you
Trending restaurants near you
Trending near you
Trending near you
The popular spots people are visiting in your town right now.
High-quality photos
High-quality photos
Large, appetizing imagery so you can see the dish before you go.
Quick info
Quick info
Rating, cuisine, and reviews surfaced at a glance.
03
Result
Recommendations, matched to you
Recommendations, matched to you
Recommendations, matched to you
Result of your survey
Result of your survey
A curated set of restaurants matched from your survey answers.
Comparison
Comparison
Key info sits side by side so you can decide faster.
04
Explore
Explore menus by country
Explore menus by country
Search by country
Pick the cuisine or country you're craving and dive in.
High-quality photos
See the most popular menu items up close before you order.
Quick info
Rating, cuisine, and reviews kept at a glance.
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