People don't struggle to find restaurants. They struggle to choose one.

People don't struggle to find restaurants. They struggle to choose one.

People don't struggle to find rest-

aurants. They struggle to choose one.

Quick Snap replaces endless tab-switching with a 3-step mood survey and ranked local results.

Quick Snap replaces endless tab-switching with a 3-step mood survey and ranked local results.

Role

Role

Solo Product

Designer

Solo Product

Designer

Timeline

Timeline

08/2024- 11/2024

08/2024-

11/2024

08/2024- 11/2024

Methods

Methods

Research, Prototyping, Usability test

Prototyping,Research, Usability test

Prototyping, Research, Usability test

Project Type

Mobile App

Restaurant Discovery

B2C Product

The Problem

The Problem

The Problem

People are not struggling because there are too few restaurant options. They are struggling because there are too many

People are not struggling because there are too few restaurant options. They are struggling because there are too many

People are not struggling because there are too few restaurant options. They are struggling because there are too many

Users often, compare restaurants across Google Maps, Yelp, Tiktok, photos, ratings, menus, price, location, and group preferences before making a decision. This creates decision fatigue and makes choosing a restaurant feel slower than it should.

Users often, compare restaurants across Google Maps, Yelp, Tiktok, photos, ratings, menus, price, location, and group preferences before making a decision. This creates decision fatigue and makes choosing a restaurant feel slower than it should.

Users often, compare restaurants across Google Maps, Yelp, Tiktok, photos, ratings, menus, price, location, and group preferences before making a decision. This creates decision fatigue and makes choosing a restaurant feel slower than it should.

Design Challenge

Design Challenge

Design Challenge

How might we help users quickly narrow nearby restaurant options while still feeling confident and in control of their final choice?

How might we help users quickly narrow nearby restaurant options while still feeling confident and in control of their final choice?

Targeted Audience

Busy Urban Diners


Choosing where to eat should be quick, but it rarely is. After a long day, students and young professionals open three apps at once, scroll through endless options, and still can't decide — especially when a friend's mood or dietary needs are part of the call. The more they look, the harder it gets, and a simple meal turns into a 30-minute decision.

Choosing where to eat should be quick, but it rarely is. After a long day, students and young professionals open three apps at once, scroll through endless options, and still can't decide — especially when a friend's mood or dietary needs are part of the call. The more they look, the harder it gets, and a simple meal turns into a 30-minute decision.

Olivia Chen

Olivia Chen

19 - College Student -

New York,NY

"

By the time everyone agree on place, I've lost my appetite

"

BIO

Olivia eats out three or four times a week — quick lunches between classes, dinners with friends, the occasional group outing. She's open to almost anything, which is exactly the problem: with hundreds of options a few blocks away, she opens Maps, Yelp, and TikTok at once, scrolls until everything blurs together, and still ends up at the same two places she always picks.

Olivia eats out three or four times a week — quick lunches between classes, dinners with friends, the occasional group outing. She's open to almost anything, which is exactly the problem: with hundreds of options a few blocks away, she opens Maps, Yelp, and TikTok at once, scrolls until everything blurs together, and still ends up at the same two places she always picks.

Goals

  • Land on a good restaurant in under five minutes, not thirty.

  • Find places that fit the moment — her mood, her budget, and whatever her friends can eat.

  • Discover spots that are actually trending nearby, not just whatever ranks highest.

Frustration

  • Too many options that all look equally good, so nothing stands out.

  • No single app accounts for mood, group, or dietary needs at once.

  • Group decisions stall — everyone defers, no one commits.

Research

SURVEY:

Struggled to choose because there were too many options

Struggled to choose because there were too many options

88%

88%

Often felt frustrated in finding the right restaurant

Often felt frustrated in finding the right restaurant

58%

58%

Spent 30min to 1hour deciding

Spent 30min to 1hour deciding

28%

28%

Spent more than 1hour to choose restaurant.

Spent more than 1hour to choose restaurant.

17%

17%

Research

SURVEY:

Struggled to choose because there were too many options

88%

Often felt frustrated in finding the right restaurant

58%

Spent 30min to 1hour deciding

28%

Spent more than 1hour to choose restaurant.

17%

Business Opportunity

How can we optimize the restaurant selection process to enhance decision-making efficiency for consumers?

How can we optimize the restaurant selection process to enhance decision-making efficiency for consumers?

How can we optimize the restaurant selection process to enhance decision-making efficiency for consumers?

From Insight of Feature

From Insight of Feature

Research Insight

Research Insight

Design Response

Design Response

Users feel overwhelmed by too many restaurants

Users feel overwhelmed by too many restaurants

Users feel overwhelmed by too many restaurants

Users feel overwhelmed by too many restaurants

Users feel overwhelmed by too many restaurants

Users feel overwhelmed by too many restaurants

Users Choose based on mood and context

Users Choose based on mood and context

Short preference survey

Short preference survey

Users Choose based on mood and context

Short preference survey

User want popular local options

User want popular local options

Trending by town

Trending by town

User want popular local options

Trending by town

User need quick comparison

User need quick comparison

Cards with photos, ratings, price, cuisine, and distance

Cards with photos, ratings, price, cuisine, and distance

User need quick comparison

Cards with photos, ratings, price, cuisine, and distance

User want control

User want control

Filters for cuisine, price, rating, and open-now status

Filters for cuisine, price, rating, and open-now status

User want control

Filters for cuisine, price, rating, and open-now status

From Insight of Feature

From Insight of Feature

  1. Open App

  1. Open App

  1. Open App

Launch quick snap

Launch quick snap

  1. Select Town

  1. Select Town

  1. Select Town

Set your location

Set your location

3.Quick Survey

3.Quick Survey

3.Quick Survey

Tell us your mood

and preferences

Tell us your mood

and preferences

Tell us your mood

and preferences

  1. View Results

  1. View Results

  1. View Results

See ranked matches

just for you

See ranked matches

just for you

  1. Filter &Sort

  1. Filter &Sort

  1. Filter &Sort

Refine by cuisine,

price, rating and more

Refine by cuisine,

price, rating and more

Refine by cuisine,

price, rating and more

  1. Save or Choose

  1. Save or Choose

  1. Save or Choose

Save for later or pick

your restaurant

Save for later or pick

your restaurant

Save for later or pick

your restaurant

App features

App features

Short survey

3 step survey to understand

Personalize

Help user see visual

02

02

02

Survey

Survey

Survey

Lightweight personalization

Lightweight personalization

Trending near you

Popular spots in

your town

High-Quality Photo

Help user see visual

Quick info

Rating, Cuisine,

Review

01

01

Home

Home

Trending restaurant near you

Result of survey

Match from the
survey

Comparison

Key info at a glance
to decide faster

03

03

03

Result

Result

Result

Recommendations

Recommendations

Search by country

Select your desired

country

High-Quality Photo

See the most

popular menu

Quick info

Rating, Cuisine,

Review

04

04

Other recommendation

Other recommendation

Other recommendation

Other recommendation

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